A KEA study carried out for the European Commission reveals the contribution of “culture-based creativity” to innovation.
The study illustrates the impact of culture in the development of new products, services and processes, driving technological innovation, stimulating research, optimising human resources, branding and communicating values, inspiring people to learn and building communities. It develops the concept of culture-based creativity to characterise creativity that stems from art and cultural production activities.
The report calls for policies on innovation to recognise the cross-sectoral and multi-disciplinary aspect of creativity which mixes element of “culture-based creativity”, “economic” as well as “technological innovation.”
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